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Founder’s Vision: Creating Value, Not Volume

Ghanshyam Parkar
Founder, Siaata

At Siaata, I have always believed jewelry should never be reduced to just “affordable” or “accessible.” Jewelry is not about how little it costs — it is about how much it means.

Every piece we create is designed to hold value, not just in material but in meaning. From the first sketch to the final polish, we treat each step of manufacturing as sacred. Time, effort, and craftsmanship go into every stage because we are not here to mass-produce jewelry — we are here to make it valuable.

That’s why Siaata will never be a bulk or volume-driven brand. Instead, we focus on limited, thoughtful creations that carry stories, identity, and artistry. We want our customers to feel that when they wear Siaata, they are carrying something rare — something that was built to be remembered, not replaced.

For me, the future of jewelry is not in numbers, but in meaning. And that is the path Siaata will always follow: exclusive, intentional, and valuable.

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